Pinterest 2016
Summer through christmas campaign
I joined StinkStudios in August, halfway just as they were halfway through introducing the platform and the new messaging to the UK for the first time. This was Pinterest's first campaign in the UK and we were having a great time introducing it's many awesome powers. Some of the highlights: Collaborating on a festive issue with Stylist Magazine that also turned into a pop up 'Makers House', contextual tv ads, and a lot of fun food stuff.
For makers
When Pinterest first launched in the UK, it was largely seen as a planning tool for brides. We set out to change that.
We created a body of content to showcase the full spectrum of inspiration the platform offers — from Festive Strawberry Santas to creative lunchboxes — showing that Pinterest could spark ideas for anyone, anytime. The campaign culminated in a collaboration with Stylist magazine, featuring handmade gems from a local community of Pinterest-inspired makers.
