Senses and Beyond Skincare

Sara, the founder and formulator, had a brand name, formulations and nothing else. Her vision was to create an entirely natural, sustainable, 100% botanical based skincare brand that would give back to the earth anything that was taken out. I was employee number 1, and together we created a beautiful start up skincare brand over the course of three years.
Housed in refillable or reusable ceramic vessels, the intention was to reconnect people to nature while respecting our modern, urban lifestyles.

Project included:
•Brand Strategy
•Sourcing, hiring and briefing designers.
•Tone of Voice development
•Concept and Copywriting (social, packaging, website, outreach)
•Photoshoot ideation and facilitating
•Social planning and content creation

Though the funding never came through and we had to cease production for the time being, we have high hopes it will return in the near future.