For makers
When Pinterest first launched in the UK, it was largely seen as a planning tool for brides. We set out to change that.
We created a body of content to showcase the full spectrum of inspiration the platform offers — from Festive Strawberry Santas to creative lunchboxes — showing that Pinterest could spark ideas for anyone, anytime. The campaign culminated in a collaboration with Stylist magazine, featuring handmade gems from a local community of Pinterest-inspired makers.
