ABOUT

I'm a Creative Director, Copywriter and Product Producer partnering with startup founders to turn their concepts from vision to reality and build their brand.

When a founder lands on that undeniably genius idea, the only thing left to do is bring it to life. But depending on who or what you know, that’s easier said than done. This is where I come in.

As your creative partner, my first task is to help you craft the purpose, tone, narrative, and brand identity. Maybe even give it a name. With over 15 years of experience as a copywriter, creative director, and strategist shaping large-scale campaigns and activations for Nike, Burberry, Veuve Clicquot and Google, I bring a 360-degree view of the entire brand and product lifecycle, from the initial idea through development, production, and launch.

As your brand evolves, my role will also evolve to find and manage the right partners to fill in any gaps. With a background across creative agencies, production studios, architectural firms, startups, and consultancies in Montreal, Beijing, London, and Amsterdam, I’ve cultivated a roster of trusted and brilliant creative collaborators who can take on anything- from web and product designers to web developers to photographers - whom I can manage from start to finish.

I started my career elevating global brands through creative campaigns and activations, then transitioned to leading creative strategy and R&D, revitalising legacy companies for the future. Now, my focus is more personal and local, working directly with diverse founders to give their vision a heartbeat and breathe life into their new brand.

Ready to get started? Let’s talk.