On CleanCloud® Launch

In July 2026, On introduced their latest innovation and their first step in turning carbon capture to premium performance with an EVA midsole made from captured carbon emission.

The first EVA midsole made using captured carbon emission, and indistinguishable in feel, comfort and support.

The announcement coincided with the launch of the Cloud X 5, On’s first major style to integrate CleanCloud® foam into the midsole.

Client:

On Running

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Copywriter:

Aleks Wnuk

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Marketing Lead:

Elli Nearchou

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Sustainability Lead:

Lisa Steinkamp

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Client: On Running ✳︎ Copywriter: Aleks Wnuk ✳︎ Marketing Lead: Elli Nearchou ✳︎ Sustainability Lead: Lisa Steinkamp ✳︎

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