Nike Basketball
Experiential Campaign + Training app
Nike briefed us to rethink their Basketball Athletes off-season tour, with the additional task of connecting with their young fans in China.
The three part response included an x-factor type campaign, where 30 selected youth participated in a month of training, ending with a 12 person basketball team.
Each week was filmed and edited into a short series aired on Youtube.
To maximise their training, we created the first ever basketball LED court that allowed coaches to create drills and track the progress of each player.
Awards for Nike Rise 2.0
Bronze Cyber Lion - Innovation
ADC Awards - Gold
D&AD Awards - Graphite Pencil
New York Festivals - Bronze
The One SHOW - Silver
The Mixx Awards - Gold & Bronze
The Mixx Awards - Bronze -
Online Video Cristal - Shortlist
Sports Marketing Cristal - Shortlist
Eurobest - Interactive - Shortlist
APAC Gold - Marketing Innovation Creative
