NikeCourt Tennis Flare

Concept and Art Direction for the product photography of the latest Wimbledon shoes for Serena Williams.
A graphic approach to a pearlescent shoe, the intention was to communicate product design and benefits. 
Role: Concept and Art Direction
Agency: AKQA London
Creative Partner: Viv Greywoode
Creative Directors: Xavier Jacob and John Cross
More on the website here.

NikeCourt Air Zoom Ultrafly

We worked on the launch for Nike's first ever sock and flyknit integrated tennis shoe. We had to visual communicate the 'lightness' and speed the shoe gives the player as well as highlight the variety of details and colours in the design. 
Due to last minute design changes, the campaign never came out, but here's a few test edits that nearly made it onto your internet.