Nike Basketball - Rise China 2.0 Training app
LED court with Training App
We turned a talent search into a full-on experience — 30 kids trained for a month to earn a spot on Nike’s 12-person basketball team as part of this integrated campaign combining content, digital and tech innovation.
At its core: the world’s first LED basketball court. Paired with a custom coaching app, it let coaches design and launch drills live on court, track every player’s movement, and personalise feedback with real-time data.
The results: a reality style Youtube show following the players progress, a digital campaign utilising Nike pro athletes as trainers during their off season and a breakthrough training system that redefined how the game can be taught.
Conceptual Creative and Copy: Aleksandra Wnuk
Art Director and Creative Partner: Viv Greywoode
Creative Directors: John Cross and Xavier Jacob
Agency: AKQA
Awards:
Bronze Cyber Lion - Innovation - Nike Rise 2.0 | ADC Awards - Gold - Nike Rise 2.0 | D&AD Awards Graphite Pencil - Nike Rise 2.0 | New York Festivals - Bronze - Nike Rise 2.0 | The One SHOW Silver - Nike Rise 2.0 | The Mixx Awards - Gold - Nike Rise 2.0 | The Mixx Awards - Bronze - Nike Rise 2.0
