SEnses and Beyond skincare

I was brought in at the very beginning when Sara, the founder and formulator, had a brand name, formulations and nothing else. Her vision was to create an entirely natural, sustainable, 100% botanical based skincare brand. Housed in refillable or reusable ceramic vessels, the intention was to reconnect people to nature while respecting our modern, urban lifestyles.
As the project grew my role evolved with it. This included:
•Brand Strategy
•Sourcing, hiring and briefing designers.
•Tone of Voice development
•Concept and Copywriting (social, packaging, website, outreach)
•Photoshoot ideation and facilitating
•Social planning and content creation (ongoing)

Concept, Copy, Creative Director, Social Creative, Product Producer: Aleksandra Wnuk
Design Director: James Hay Brown
Founder, Client : Sara Llopis
Product Photographer : Kyla Elaine