My Yoga Agency

Role: Launch Partner and Creative Consultant

I joined forces with the company founder to help change the way yoga is represented in the media by drawing awareness to the many different bodies with the start of a modelling agency made up entirely of London's top tier teachers. Amazing people that actually DO yoga. See more on the website

To launch the agency we created a tone of voice, a visual direction and collaborated with London brands (Arcane , Sundays and Fashercise) to create editorial content to promote the models and services.

photographer: Lionel Agbadou