Eurostar ‘It Starts here’
Following our brand campaign proposition ‘It Starts Here’ we decided to refresh the loved train company by injecting some culture into the identity. This naturally lead into allowing artists to run with the dynamic logo so we briefed local painters and illustrators from Amsterdam, Bruges, London and Paris to interpret the city as they see it. We created 4 films and 4 beautiful pieces of art that were used in over 100 formats all across Europe.
Following the ‘It Starts Here’ brand refresh for the loved train company, we created extended live action films with our amazing artists that give personal and local perspectives of their city, and how it inspires them and their art every day.
We started with Bruges, with Pieter Van Eenoge.
Role: Copy, Concept and Editing
Agency: AKQA Paris
Creative Partner: Joshua Ogden
Creative Director: Peter Lund
DOP: Claudiu Voicu